How to Guest Blog for Link Building Success￼
Guest blogging isn’t about compiling a list of the most popular websites and pitching to all of them.
If you want to be successful, you must follow the proper procedures.
1. Be Picky About Where You Pitch
Pitching to one authoritative site that is appropriate for you is preferable to pitching to 100 authoritative sites that are inappropriate for you.
Here’s how to narrow down your options.
Select a Site in a Related Niche
Guest blogging on a fashion site will do you no good if you are in the content marketing niche.
Yes, if your post is well-written and entertaining, readers will enjoy it. But they don’t require your assistance.
Examine the Website’s Performance
After you’ve narrowed your search to a few sites in your niche, see how well each one is performing online. These indicators suggest that the site might be a good fit for your guest post:
• Domain authority of more than 50.
• 10,000 or more social media followers
• Recognized as an industry leader.
• Has loyal, long-term readers.
- Ensure that you will receive a featured bio.
Even if you’ve been a long-time fan of a site, never pitch for a guest post if you won’t receive a featured bio.
You’ll need your byline, a headshot, and a link to your website for readers to follow. If you discover that you will be posting as a ghostwriter or simply as a “Guest?” Run.
Unless, of course, all you want is bragging rights.
- Create a Pitch That Can’t Be Ignored
Consider pitching to a publication such as The New Yorker.
You conduct all necessary research and then craft an irresistible pitch for the editor.
It’s much easier to get a guest post on a prestigious website than it is to get your story published in the New York Times.
Take the following steps to improve your chances of landing that guest post.
Conduct your research
Spend some time on the website where you want your guest post to appear. Take note of the types of blogs they publish. What are the most popular topics? Is there anything missing that you believe you could address in your own blog?
Pitch to a Person rather than a Website
You will be ignored if you sound impersonal and generic. Guest blogging is a partnership. It’s meeting real people and forming long-lasting bonds.
Check out who else is contributing to the site. Visit their websites and read their posts. Become a private investigator.
Don’t Ignore the Pitching Guidelines
Failure to follow the guidelines will result in your pitch being deleted without being read.
Get right to the point with the site’s owner or editor. Don’t inundate them with information they don’t require. Instead, outline what you can offer them in a few short sentences. Demonstrate your appreciation for their time.
Tell the Editor or Owner a little bit about yourself.
It’s a good idea to list your own site’s credentials. Nobody wants their blog to contain links to low-quality websites. In addition, blog editors and owners want to know who they’re collaborating with.
Guest Post Service is beneficial to the business, it is a part of Branding and Marketing your business. It is also beneficial as the Content marketing depicts everything about your business and gains access to a wide range of Audiences. By understanding the need for guest post services, you can reap a lot of benefits for your business.